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Columbus, OH (PRWEB) April 25, 2014

Public relations projects using brand journalism tactics resulted in MediaSource receiving two Best of Show awards and eight additional awards for outstanding PR work from the Central Ohio Chapter of PRSA in the 2014 PRism and Excellence Awards.

Only three Best of Show awards were given this year and MediaSource took home two. A Best of Show award was given to MediaSource for a brand journalism campaign for Nationwide Childrens Hospital that educated the public about the safety of human breast milk being sold on the Internet. The project reached a total audience of 808 million people and achieved coverage on major outlets such as NBCs Today Show, the Wall Street Journal, Huffington Post, FOX News, and on major TV affiliates in New York, Chicago, Boston and Philadelphia. The multimedia release produced for the project streamed on The advertising value of the project was 175 times the clients investment in the initiative.

PRSA also awarded MediaSource a Best of Show for the firms Multimedia Newsroom, which MediaSource developed as a way to deliver high quality multimedia content directly to the news media, allowing for maximum buzz for clients. In 2013, the Multimedia Newsroom contributed to an increase in media coverage and ROI for all of MediaSources clients, including a dramatic increase of 326% in exposure for The Ohio State University Wexner Medical Center. All major television networks and other top tier news media utilize MediaSources Multimedia Newsroom to access and download content. “Our brand journalism team is focused on telling our clients’ stories and pushing the content to their target audience. We consistently deliver top tier media coverage and a high ROI,” said MediaSource president Lisa Arledge Powell.

MediaSource, located in Columbus, Ohio, launched its new brand journalism PR products in 2013 and is now a national authority on this PR trend. The companys brand journalism team uses journalistic tactics to create client content which is amplified by using both earned media and company-owned media coverage. Lisa Arledge Powell is a leading expert on brand journalism, speaking at national and regional industry conferences including PRSA Health Academy, The Mayo Clinic Health Care Social Media Summit and Content Marketing Institute. She also contributes to national PR publications and teaches college students the MediaSource Brand Journalism techniques.

MediaSource was also awarded for the brand journalism tactics used to help The Ohio State University Wexner Medical Center gain national exposure for medical breakthroughs such as its Alzheimers pacemaker surgery and landmark Google Glass surgery. The Google Glass surgery reached more than 345 million people while the Alzheimers pacemaker surgery resulted in more than 200 patient inquiries and increased hospital traffic by almost 2000% on the day the story was released.

The 2014 PRism Awards took place on April 22 at Vue Columbus in Columbus, Ohio.

For case studies on how MediaSource Brand Journalism works, click here:


MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nations top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


The Central Ohio Chapter of the PRSA is a leader in furthering the development of Columbus’ public relations professionals. Founded in 1950 as the first society chapter in Ohio, they serve more than 360 members in our region in the agency, corporate, government and non-profit sectors.

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USA TODAY/Pew poll: Health care law faces difficult future
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ADRENAL INSUFFICIENCY Medical ID Alert Bracelet with Embossed emblem from stainless steel. Style: Classic wide, premium series.

ADRENAL INSUFFICIENCY Medical ID Alert Bracelet with Embossed emblem from stainless steel. Style: Classic wide, premium series.

  • Word: ADRENAL INSUFFICIENCY is engraved on the front just right of the medical emblem.
    Back side of the bracelet plate features engraving: SEE WALLET CARD.
  • The Medical Id Plate 1-5/8″ x 7/8″ is made from non-allergic, rust free stainless steel, polished to a mirror finish and curved for wrist wear.
  • The Polished stainless steel Curb chain is 5 mm wide with a Lobster Clasp and is available for bracelets from 5.5″ to 9.5″ long in increments of 0.5″.
    If you need “Sister Hook Clasp” , please send us a message.
  • Traditional “deep grove” engraving using “Arial” font is easy to read and will provide protection for years to come.
  • A Free Medical Emergency wallet card comes with every item purchased.
    Free shipping in USA and Canada for each item.

Idtagsonline LLC is an online retailer of premium quality Medical ID Jewelry since 2003. We design and manufacture our own unique brand products. They are guaranteed to be rust free for life.

The Medical Id Tag features a PINK medical logo embossed on the left side of the plate to allow engraving of medical condition on the front. The bracelet tag is slightly curved for wrist wear.

Please measure the circumference of your wrist and add 0,5″ for comfort when ordering. For an example, if your wrist’s circumference is 7.0″, please order the bracelet as 7.5″.

Back side of the bracelet plate features engraving “See wallet card”. We provide Medical Emergency wallet card free of charge with every bracelet.

We are looking forward to hear from you!

List Price: $ 39.00

Price: $ 30.99

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Question by c_chavez17: How can the United States impose universal health care service such as those from Canada?
With the recent health care reform being discussed in Congress today, how can we here in the US have a health care service such as that of Canada or other countries where health care is very affordable?

Best answer:

Answer by doinou
That would be a dump set back. Why would we want to do that? You obviously have no knowledge of their system. The come to the US for serious care. Where do we go?

Add your own answer in the comments!

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Los Angeles, CA (PRWEB) July 03, 2013

As more business is increasingly conducted online, more personal and financial information is exchanged using the internet. Cyber attacks and hacking could potentially result in customer identity theft and, consequently, financial loss for a company, placing liability on the business. Cyber liability insurance has become increasingly attractive to companies seeking protection against financial losses from legal issues stemming from data breaches, IBISWorld industry analyst Andrew Krabeepetcharat says. Particularly, e-commerce and online auctions have increased demand for industry services during the five years to 2013, as these online retailers seem to fall victim to cyber security attacks most often.

However, in the five years to 2013, the Cyber Liability Insurance industry has benefited from all types of companies integrating online services into their business operations. During this time, industry revenue is expected to grow at an average annual rate of 11.8% to $ 1.5 billion because of the rising percentage of services conducted online. This skyrocketing growth in revenue includes an expected 17.8% jump in 2013, as a growing number of cyber attacks prompt businesses to take preventative measures. Businesses that manage customer data, such as credit card information, have been a particularly strong source of demand, Krabeepetcharat says.

Concentration in the Cyber Liability Insurance industry is low. Most insurance providers operate within metropolitan areas and provide services to a wide range of clients, which can include Fortune 500 corporations and start-up companies. Nonetheless, market share has decreased in the five years to 2013 because a number of companies entered the industry at a time when data breaches were becoming a large threat. As a result, larger companies have started looking to expand their footprint in more profitable areas where such threats are most prominent.

The Cyber Liability Insurance industry is expected to continue to grow during the five years to 2018. The percentage of services conducted online is projected to increase in the next five years, encouraging more businesses to purchase cyber liability insurance to prevent significant financial loss from potential cyber attacks. Growth in major markets such as healthcare, financial services and retail are expected to help push the industry forward during this period because of growing concerns regarding identity theft. Also, internet traffic volume is expected to grow quickly in the five years to 2018, prompting new online businesses to purchase cyber liability coverage. For more information, visit IBISWorlds Cyber Liability Insurance in the US industry report page.

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IBISWorld industry Report Key Topics

This industry underwrites (i.e. assumes risk and assigns premiums) cyber liability insurance, which is used to protect businesses’ and working professionals’ lost income or liabilities related to business interruptions, network security, internet liability, electronic communications, intangible assets and web-content liability.

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About IBISWorld Inc.

Recognized as the nations most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Edison, NJ (PRWEB) February 12, 2013

Results posted from the longest-running study on the affects of Aspartame reveal stunning negative results of the artificial sweetener, giving new life to the health community’s efforts to cut Aspartame from diets.

The results, which were published in the American Journal of Clinical Nutrition, come with bad news for potential dieters who were using Aspartame-based sodas to enjoy their favorite flavors while cutting out the calories. The study carries heavy weight compared to smaller studies thanks to its sheer size, an estimated 2,278,396 people-years worth of participant data has been gathered placing this study at the forefront of the Aspartame examination studies.

Vascular Health Sciences Medical Advisor Dr. Derrick DeSilva, M.D. acknowledged the significance of the new study, noting that he has long warned his patients about the danger of Aspartame.

“I have urged those under my care to stay away from Aspartame, said Dr. DeSilva. Ive instead pointed to healthier alternatives to diet soda, or better yet giving up on soda altogether, in order to protect them from the dangers of the sugar-substitute.”

Dr. DeSilva, M.D. is a practicing Internist and Senior Attending Staff at Raritan Bay Medical Center and is on the teaching faculty at JFK Medical Center in New Jersey.

“The risks are not worth the few benefits of enjoying a can of diet cola compared to excluding cola completely from one’s diet and changing their lifestyle to reflect a new beverage of choice, he continued. I’ll say it again, stay away from Aspartame.”

Aspartame has come under scrutiny for the potential increase of risks for certain negative effects on the human body, and the latest of and largest of studies only offers more condemnation. The consumption of just a single can of diet soda increases the risk of leukemia by 42 percent for both men and women, according to the study. It also raised the risk of multiple myeloma by 102 percent in men and risk of non-Hodgkins lymphoma by 31 percent in men. Its unclear why men are mostly affected, displaying further risk than women. Diet soda was used in the study as it is where most Americans consume Aspartame, totaling 86 percent of the 5,250 tons consumed annually.

Animal trials have started for testing exposure at the fetal stage, and early results have shown similar results, in addition to increased breast cancer development in female rats.

About Vascular Health Sciences

Founded in 2010, Vascular Health Sciences explores technologies, develops products and disseminates information to increase awareness and promote the proper care of the endothelial glycocalyx. Vascular Health Sciences is committed to increasing awareness of the glycocalyx and its role in vascular health, and to providing products supporting the care of this essential system. For more information, visit

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London, UK (PRWEB) December 29, 2012

Yesterday the Kuwait Times cited Muna Al-Fuzai expressing perfectly what millions of people with chronic condition think: My New Year wishes are about having and wishing others good health and happiness. If you are sick, then no amount of money or a cruise on the sea in a fancy yacht or a first class trip around the world can help you feel any better.

In line with the wishes, the Thermobalancing therapy enhances health well-being, as Dr. Allens therapeutic devices treat internal chronic diseases, such as enlarged prostate, coronary heart disease and back pain, without resort to harmful long-term medications and risky surgeries, reveals Fine Treatment.

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