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Posts Tagged ‘Awards’

Washington, DC (PRWEB) July 01, 2014

Blue Water was recently recognized by the Web Marketing Associations 12th annual Internet Advertising Competition (IAC) for the American Lung Associations Share Your Story campaign. Named Best Associations Integrated Ad Campaign and Best Health Care Integrated Ad Campaign, the campaign honored Lung Cancer Awareness Month and provided support to patients, caregivers and survivors whose lives have been impacted by the disease.

The Share Your Story campaign is part of the American Lung Associations Facing Lung Cancer microsite, http://www.mylungcancersupport.org, which provides resources and education to individuals and families living with a lung cancer diagnosis. By facilitating public discussion around lung cancer, the #1 cancer killer of men and women in the United States, the Share Your Story campaign continues to help build awareness and reduce stigma around the disease, offering a source of support and providing a sense of reassurance and inspiration to those facing lung cancer.

The campaign consisted of a revamped homepage mosaic showcasing real people’s lung cancer stories and photos, landing pages where people could submit their stories and read those of others, buttons to facilitate social media sharing, and a tab to gather stories from Facebook. Additionally, a press release, e-newsletter, Facebook posts and Tweets (using the hashtag #LCAM) were sent out to encourage story submissions and honor the stories shared. As a result of this campaign, visits to the website in the month of November increased by 102 percent from the previous month, with a total of 130 stories shared.

About the Internet Advertising Competition

Produced by the Web Marketing Association, the Internet Advertising Competition honors excellence in online advertising, recognizes the individuals and organizations responsible, and showcases the best in Internet advertising. First conducted in 1999, it is the first and only competition dedicated exclusively to online advertising.

The IACs 2014 judges represent some of the greatest minds and leaders within the Internet Advertising community, including: Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R. These judges evaluate websites based on creativity, innovation, impact, design, copywriting, memorability, and use of the medium.

About Blue Water

Blue Water is an award-winning information technology, web design, and interactive marketing agency based in Washington, D.C., with offices in New York and San Francisco. The firm provides Government, business, and non-profit clients with full lifecycle support for digital initiatives including custom web & software development, commercial and government website design, digital marketing, hosting, 508 compliance and ongoing site maintenance. Leveraging cutting edge web design techniques, flexible open source software applications, emerging technologies, and integrated marketing campaigns, Blue Water Media offers a turnkey approach to attaining online success. For more information, please visit: http://www.bwm.com/.







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Columbus, OH (PRWEB) April 25, 2014

Public relations projects using brand journalism tactics resulted in MediaSource receiving two Best of Show awards and eight additional awards for outstanding PR work from the Central Ohio Chapter of PRSA in the 2014 PRism and Excellence Awards.

Only three Best of Show awards were given this year and MediaSource took home two. A Best of Show award was given to MediaSource for a brand journalism campaign for Nationwide Childrens Hospital that educated the public about the safety of human breast milk being sold on the Internet. The project reached a total audience of 808 million people and achieved coverage on major outlets such as NBCs Today Show, the Wall Street Journal, Huffington Post, FOX News, and on major TV affiliates in New York, Chicago, Boston and Philadelphia. The multimedia release produced for the project streamed on USAToday.com. The advertising value of the project was 175 times the clients investment in the initiative.

PRSA also awarded MediaSource a Best of Show for the firms Multimedia Newsroom, which MediaSource developed as a way to deliver high quality multimedia content directly to the news media, allowing for maximum buzz for clients. In 2013, the Multimedia Newsroom contributed to an increase in media coverage and ROI for all of MediaSources clients, including a dramatic increase of 326% in exposure for The Ohio State University Wexner Medical Center. All major television networks and other top tier news media utilize MediaSources Multimedia Newsroom to access and download content. “Our brand journalism team is focused on telling our clients’ stories and pushing the content to their target audience. We consistently deliver top tier media coverage and a high ROI,” said MediaSource president Lisa Arledge Powell.

MediaSource, located in Columbus, Ohio, launched its new brand journalism PR products in 2013 and is now a national authority on this PR trend. The companys brand journalism team uses journalistic tactics to create client content which is amplified by using both earned media and company-owned media coverage. Lisa Arledge Powell is a leading expert on brand journalism, speaking at national and regional industry conferences including PRSA Health Academy, The Mayo Clinic Health Care Social Media Summit and Content Marketing Institute. She also contributes to national PR publications and teaches college students the MediaSource Brand Journalism techniques.

MediaSource was also awarded for the brand journalism tactics used to help The Ohio State University Wexner Medical Center gain national exposure for medical breakthroughs such as its Alzheimers pacemaker surgery and landmark Google Glass surgery. The Google Glass surgery reached more than 345 million people while the Alzheimers pacemaker surgery resulted in more than 200 patient inquiries and increased hospital traffic by almost 2000% on the day the story was released.

The 2014 PRism Awards took place on April 22 at Vue Columbus in Columbus, Ohio.

For case studies on how MediaSource Brand Journalism works, click here: http://mediasourcetv.com/case-studies/.

ABOUT MEDIASOURCE

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nations top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.

ABOUT CENTRAL OHIO PRSA

The Central Ohio Chapter of the PRSA is a leader in furthering the development of Columbus’ public relations professionals. Founded in 1950 as the first society chapter in Ohio, they serve more than 360 members in our region in the agency, corporate, government and non-profit sectors.







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PORTLAND, Oregon (Reuters) – An Oregon jury awarded 12 Army National Guardsmen $ 85 million in damages from defense contractor KBR Inc. on Friday after finding that the company failed to protect them from exposure to cancer-causing chemicals when they served in Iraq.

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Jackson, MS (PRWEB) June 28, 2012

In the category of Print Advertising: Image or Branding, GodwinGroup took home first place for their Freedom Riders Reunion ad, which ran in the 50th Anniversary Freedom Riders Reunion Souvenir Book. The ad also won a Gold ADDY

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New York, NY (PRWEB) April 11, 2012

RFID Journal today announced the winners of its 6th annual RFID Journal Awards (http://www.rfidjournalawards.com). The winners, honored at the RFID Journal LIVE! 2012 conference and exhibition, held last week in Orlando, Fla., are:


Best RFID Implementation: Cisco Systems
Best Use of RFID in a Product or Service: Intel
Most Innovative Use of RFID: BP International
Special Achievement: Dr. Bill Hardgrave
Best in Show: Omni-ID
RFID Green Award: Hewlett-Packard Brazil
Best RFID Thesis: Cecilia Occhiuzzi

A panel of independent judges chose this year’s winners. In each category, at least five judges awarded points based on criteria established by RFID Journal. The main criteria for awards given to end users were whether the deployment broke new ground, as well as the benefits it delivered to a company or organization. The judges chose 10 finalists for the Best in Show award, and RFID Journal’s editors picked the winner from those 10.

Cisco Systems was chosen for an RFID solution allowing it to track IT assets across all of its facilities worldwide, and to achieve real-time visibility into those items’ locations. Intel won for a system of linking passive ultrahigh-frequency (UHF) tags to Intel processors, thereby enabling new features and capabilities for computers, tablets and other electronic devices.

BP International was selected for an RFID-based control-of-work solution that makes refinery “isolation” work safer and more efficient, and that enables the company to maintain accurate records, updated in near-real time. HP Brazil won for an RFID-enabled system to track the recycling of its printers.

Bill Hardgrave, the dean of Auburn University’s College of Business, and the founder of the University of Arkansas’ RFID Research Center, was honored for his pioneering research on the real-world impact that radio frequency identification can have on retailing. Omni-ID won this year’s Best in Show award for its Visual Tag System, which includes RFID tags with display screens for showing bar codes, images and text, enabling a company to provide workers with real-time information and instructions regarding moving assets.

In addition, RFID Journal introduced a new award this year, to recognize students performing outstanding work in the academic field. Cecilia Occhiuzzi, of the University of Roma Tor Vergata, was selected for her thesis, “Wearable and Implantable RFID Technology for Pervasive Healthcare: Human Identification and Sensing”

“This is the sixth year we have been giving out awards, and each time, the submissions get better and better,” said Mark Roberti, RFID Journal’s founder and editor. “This year, we had several enterprise-wide deployments in each end-user category, demonstrating that RFID technology has reached a level of maturity at which it can be used in core business applications.”

For additional information regarding RFID Journal LIVE! 2012, please visit http://www.rfidjournalevents.com/live.

About RFID Journal

RFID Journal is the leading source of news and information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision makers worldwidein print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.



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Val-Kill awards presented
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Scientists Win Four R&D 100 Awards For Environment, Biology, Security Technologies
Technologies that enhance threat and radiation detection, improve life sciences research and reduce our dependence on fossil fuels have received recognition for their innovation. R&D Magazine honored four advancements developed by researchers at the Department of Energy’s Pacific Northwest National Laboratory with its annual R&D 100 awards. R&D Magazine selects the 100 most innovative scientific …

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