Archived Facts

Posts Tagged ‘advertising’

Washington, DC (PRWEB) July 01, 2014

Blue Water was recently recognized by the Web Marketing Associations 12th annual Internet Advertising Competition (IAC) for the American Lung Associations Share Your Story campaign. Named Best Associations Integrated Ad Campaign and Best Health Care Integrated Ad Campaign, the campaign honored Lung Cancer Awareness Month and provided support to patients, caregivers and survivors whose lives have been impacted by the disease.

The Share Your Story campaign is part of the American Lung Associations Facing Lung Cancer microsite, http://www.mylungcancersupport.org, which provides resources and education to individuals and families living with a lung cancer diagnosis. By facilitating public discussion around lung cancer, the #1 cancer killer of men and women in the United States, the Share Your Story campaign continues to help build awareness and reduce stigma around the disease, offering a source of support and providing a sense of reassurance and inspiration to those facing lung cancer.

The campaign consisted of a revamped homepage mosaic showcasing real people’s lung cancer stories and photos, landing pages where people could submit their stories and read those of others, buttons to facilitate social media sharing, and a tab to gather stories from Facebook. Additionally, a press release, e-newsletter, Facebook posts and Tweets (using the hashtag #LCAM) were sent out to encourage story submissions and honor the stories shared. As a result of this campaign, visits to the website in the month of November increased by 102 percent from the previous month, with a total of 130 stories shared.

About the Internet Advertising Competition

Produced by the Web Marketing Association, the Internet Advertising Competition honors excellence in online advertising, recognizes the individuals and organizations responsible, and showcases the best in Internet advertising. First conducted in 1999, it is the first and only competition dedicated exclusively to online advertising.

The IACs 2014 judges represent some of the greatest minds and leaders within the Internet Advertising community, including: Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R. These judges evaluate websites based on creativity, innovation, impact, design, copywriting, memorability, and use of the medium.

About Blue Water

Blue Water is an award-winning information technology, web design, and interactive marketing agency based in Washington, D.C., with offices in New York and San Francisco. The firm provides Government, business, and non-profit clients with full lifecycle support for digital initiatives including custom web & software development, commercial and government website design, digital marketing, hosting, 508 compliance and ongoing site maintenance. Leveraging cutting edge web design techniques, flexible open source software applications, emerging technologies, and integrated marketing campaigns, Blue Water Media offers a turnkey approach to attaining online success. For more information, please visit: http://www.bwm.com/.







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Los Angeles, CA (PRWEB) May 15, 2012

Pacific Alliance Advertising provides custom solutions using traditional and new media. The company is based out of Los Angeles but handles accounts in various regions across the country and places business on a local and national basis. The Partners have extensive experience in traditional media but have fully embraced new media from day one. As such, they hired some of the best website developers in the business. These experts have worked with many of the Fortune 500 Companies and specialize in driving traffic to websites and to mobile devices.

For many years, small business owners have worked hard to grow their business but in most cases their expertise is specific to their own business category whether it be restaurants, retail stores or the healthcare industry. The majority of them are very aware of the need to promote their business but oftentimes are overwhelmed with the number of choices that are out there. What makes it even more frustrating for them is to have to deal with the unending onslaught of vendors knocking on their door or calling them while theyre busy dealing with customers. The fact that most of these vendors have strong type A personalities and insist that what theyre selling is best doesnt make it any easier.

I find it to be very rewarding when I can eliminate the headaches of our clients by dealing directly with their vendors, analyzing their offerings and deciding which options will lead to the highest possible Return On Investment says Bill Dietz, Partner at Pacific Alliance Advertising. The best part is that our service is free to our clients because the media providers pay us for placing the business with them.

There is nothing better than to see a company grow their revenue and go from one location to thirty-eight locations, like one of our lending institution clients did added Jesse Navarro, also a Partner at Pacific Alliance Advertising. When you handle an account over the years you become like family with your clients and really take their success seriously. Weve found that its critical to fully understand the goals and objectives of our clients and ensure that we provide customized campaigns and added value to help ensure their success.

Bill added We recently met with a healthcare service provider that was really taken advantage of by one of the television vendors. After reviewing their schedule we were able to save them 26% by switching them to a different provider that had a stronger presence within their trading radius and applying our negotiated rates. In addition we increased the frequency of their campaign by more than 114%, along with their reach. This was a real eye opener for the client and provided him with the peace of mind that he needed so that he could concentrate on what he does best manage his core business.

Running an efficient and consistent campaign is only part of the equation. Its equally important to ensure that the creative is compelling and has a strong call to action. To see examples of effective creative, Search Pacific Alliance Advertising on YouTube or go to http://www.youtube.com/watch?v=c9-sBX8bbSo

Managing Partners:

Bill Dietz has extensive experience in Media Buying and has worked at major agencies in New York and Los Angeles as a Buying Supervisor. He was also a Sales Manager for various Broadcast and Cable Television Organizations, including Tribune, Time Warner, Comcast, AT&T and MediaOne. In addition, he ran the Los Angeles Office for National Cable Communications, a company that sells advertising on Cable Systems and Cable Interconnects in over 200 markets across the country. He has also trained Managers and AEs on how to build more effective Television Campaigns.

Jesse Navarro also has extensive media experience. He started his career as an Account Executive for The Yellow Pages. He then worked as a Senior Account Executive for Comcast and MediaOne and a Sales Manager for Charter Communications and Time Warner. In addition, he was the Media Director at Greenstripe Media which handled many high profile accounts including Fletcher Jones Motor Cars.

Business owners interested in learning more about Pacific Alliance Advertisings services can visit http://www.paa12.com They can also contact Bill Dietz at 310 936 5758 or via email at bill(at)paa12(dot)com







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Insurance Exchange Building Des Moines IA Postcard 051815

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INSURANCE EXCHANGE BUILDING CHICAGO, IL 1915
$12.99
End Date: Sunday Dec-17-2017 3:32:38 PST
Buy It Now for only: $12.99
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(I) Erie, PA - Home Office of Erie Insurance Exchange - Exterior - Street View
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Insurance Exchange Building Des Moines IA Postcard 051815

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INSURANCE EXCHANGE BUILDING CHICAGO, IL 1915
$12.99
End Date: Sunday Dec-17-2017 3:32:38 PST
Buy It Now for only: $12.99
Buy It Now | Add to watch list

(I) Erie, PA - Home Office of Erie Insurance Exchange - Exterior - Street View
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End Date: Thursday Nov-30-2017 0:15:12 PST
Buy It Now for only: $4.55
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Insurance Exchange Building Des Moines IA Postcard 051815

$4.85
End Date: Wednesday Dec-13-2017 10:44:09 PST
Buy It Now for only: $4.85
Buy It Now | Add to watch list

INSURANCE EXCHANGE BUILDING CHICAGO, IL 1915
$12.99
End Date: Sunday Dec-17-2017 3:32:38 PST
Buy It Now for only: $12.99
Buy It Now | Add to watch list

(I) Erie, PA - Home Office of Erie Insurance Exchange - Exterior - Street View
$3.50 (0 Bids)
End Date: Thursday Nov-30-2017 0:15:12 PST
Buy It Now for only: $4.55
Buy It Now | Bid now | Add to watch list

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$4.85
End Date: Wednesday Dec-13-2017 10:44:09 PST
Buy It Now for only: $4.85
Buy It Now | Add to watch list

INSURANCE EXCHANGE BUILDING CHICAGO, IL 1915
$12.99
End Date: Sunday Dec-17-2017 3:32:38 PST
Buy It Now for only: $12.99
Buy It Now | Add to watch list

(I) Erie, PA - Home Office of Erie Insurance Exchange - Exterior - Street View
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End Date: Thursday Nov-30-2017 0:15:12 PST
Buy It Now for only: $4.55
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MOSCOW, October 5 (Itar-Tass) — The Russian Ministry of Healthcare and Social Development drafted and submitted to the government a bill on amendments to the law on advertising. The document envisages some restrictions on alcohol advertising, Health Minister Tatiana Golikova said on Tuesday.

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Healthcare ministry passes restricted alcohol advertising bill to govt

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Tom Abrams, director of the U.S. Food and Drug Administration's Division of Drug Marketing, Advertising, and Communications, talks with co-workers Sheetal Patel (left) and Ernest Voyard (second left) about the FDA's enforcement of rules against deceptive pharmaceuticals advertising at FDA headquarters in Silver Spring, Md.It wasn’t what you would call a casual get-together.  A popular New York blogger attended a brunch with fellow “frazzled moms.” They took in tips from a style expert and listened to a nurse extol the virtues of Mirena, a birth control device sold by Bayer Healthcare.  The nurse was on Bayer’s payroll.





Birth controlSocial mediaBayer HealthcareBayerNew York City

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Drugmakers script social media to push meds

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